November 6th, 2017

How interactive 3D helps in better coordination – The importance of 3D visualization in business coordination.

Business Visulaization, visualisation, srushti viz

One of the significant features of interactive 3D visualization is that it presents complex designs, operations, functions and mechanisms in a way that even a layman can understand. This salient attribute, in turn, provides a massive advantage to business units. From production to distribution and service, an enterprise has to allocate considerable manpower and resources to maintain high level of coordination. With visualization, this becomes an easier process!

Imagine you get into a store to buy a mobile phone. In a traditional manner, you let the sales representative know what your basic needs are and he will filter out the models for you. Then, starts his long narrative about the features of each phone and how one is different from the other. This, in no manner is a lucid method and quite often you feel misguided. There is room for awful confusion too as you may not clearly remember what the representative told you about the previous model. You cannot easily go back to the previous model and try to clear your doubts again with the salesman. After a certain level, it gets tiring and frustrated and you find it difficult to make a decision. Finally, you might end up purchasing a model not because you are totally convinced but you have had enough frustration! Now, what if instead of a representative, you get to view three dimensional interactive images of the available models! You can get into the store, simply enter your basic needs in a digital interface and get the list of all the models that fit your criteria. Then, you can select each model and experience its features on your own. You can check out the processing speed, camera quality, video and voice call quality, battery life, storage capacities, security features, speakers, headphone audio level, USB ports and much more! You can quickly go back and forth across various models and compare the products very easily. Without the help of any middleman, this would allow you to make a well informed decision and a convincing purchase! From the business point of view, this reduces their labour and manpower as they need not deploy so much resources to attend the customers. Furthermore, through 3D product catalogues, customers can be informed about the various possible threats to the device and the steps they could initiate, if at all the device encounters them. This will also reduce the kind of support needed in the service centre of a business unit.

From the birth of idea, to design, manufacture, service and disposal of end product, every product goes through a phase known as product lifecycle. There is substantial coordination required in each of these stages and if any minute element falters, the end product will also lose its edge. This is why visualization helps from the very beginning of the project. The idea of the product has to be clearly communicated to staff to get them along the same line of vision and objectives. The potential investors and stakeholders will also want to know what your intend behind the project is. Normally, it would take severe effort and time to detail the project in a manner everyone would understand. But, through visualization, you can comfortably reduce any physical strain as you can easily show what your end product will look like and how you are planning to secure the market.

Throughout the design and manufacture phase of a product, the workforce involved is massive and it is not easy to smoothly coordinate all of them. The challenge here is designers, manufacturers, vendors and suppliers may not be from one single location. They maybe spread around the globe because there can be several external designers or suppliers that a firm rely upon to finish their product. An enterprise has to make all of them work together in harmony and contribute to the betterment of the product. It is absolutely impossible to recruit manpower all around the world to oversee each and every design or manufacturing process. Here, visualization can easily communicate the desired design for each stage and how will it fit into the final product so that every person working will know what his amount of work is and where will it fit to. Additionally, this might also facilitate them to make creative improvisations that could enhance the quality of the end product. Personnel dealing with operations of complex machines and equipments can also be well educated about the mechanism of each machinery and thus reduce any harm or injury and also ensure on time performance. Additionally, things get easier for marketing department too and they will easily know what the unique features of the product are.

The great Albert Einstein once said ‘If you cannot explain it simply, you don’t understand it well enough’. This seems to be the most upheld motto of visualization! Any complex information, design or operation becomes self understandable and this is why visualization is the tool of the future!

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